Privacy Policy
Last updated: 1 May 2026
Who We Are
Ether AI Ltd ("we", "us", or "our") is a UK-based SaaS company that develops practical software products for businesses. Our registered office is at 21 The Gateway, Watford, WD18 7HW, United Kingdom. Company number: 15134937.
This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or submit an enquiry through our contact form.
What Information We Collect
When you use the early access or contact form on our website, we collect the following information:
- Name — to identify you in our communications
- Email address — to respond to your enquiry
- Company name — to understand your business context
- Interested product — to direct your enquiry to the right team
- Message — to understand your requirements
We do not collect payment information, browsing history, or tracking cookies for advertising purposes.
How We Use Your Information
We use the information you provide solely to:
- Respond to your enquiry about our products or services
- Keep you informed about early access, product updates, or relevant news (only if you have indicated interest)
- Improve our products and understand market demand
We do not sell your personal information to third parties. We do not use your data for automated decision-making or profiling.
Form Processing
Our contact form is processed by Formspree, a third-party form submission service. When you submit the form, your data is transmitted to Formspree and then forwarded to us via email. Formspree acts as a data processor on our behalf.
You can read Formspree's privacy policy at formspree.io/legal/privacy-policy/.
Lawful Basis for Processing
Under UK GDPR, we process your personal data on the following lawful bases:
- Legitimate interest — to respond to your business enquiry and discuss our products
- Consent — where you have explicitly requested to be kept informed about product updates or early access
How Long We Keep Your Data
We retain enquiry data for up to 24 months from the date of submission, or until you ask us to delete it. This allows us to follow up on product interest and maintain a record of business communications. After this period, your data is securely deleted.
Your Rights Under UK GDPR
You have the following rights regarding your personal data:
- Right to access — request a copy of the personal data we hold about you
- Right to rectification — ask us to correct inaccurate or incomplete data
- Right to erasure — request deletion of your personal data
- Right to restrict processing — ask us to limit how we use your data
- Right to object — object to our processing of your data
- Right to data portability — request your data in a structured, machine-readable format
To exercise any of these rights, please contact us using the details below.
How to Contact Us About Privacy
If you have any questions about this Privacy Policy, or if you wish to exercise your data protection rights, please contact us:
Email: info@etherailtd.co.uk
Post: Ether AI Ltd, 21 The Gateway, Watford, WD18 7HW, United Kingdom
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.